Analytics and Healthcare, CMOs and CIOs: 3 New Surveys

on June 17th, 2016

Apparently survey season has officially started, as we’ve seen 3 interesting new ones published in recent weeks. What these surveys seem to reveal is somewhat surprising: while big data analytics adoption is on the rise, it seems that CMOs and even CIOs aren’t completely sure of what they’d like to achieve with these BI projects.

Here’s the rundown — check out the links to learn more:

CIOs Are Ill-Informed of Big Data Technologies

A recent CIO survey by SnapLogic found that the majority of Hadoop users were not entirely certain of the specific deployment they had on-premise. A whopping 81% of CIOs could not name the Hadoop tools that their company was using or planning to use.
As TechRepublic states,

This brings us to the question of the biggest barriers to big data ROI. According to these IT leaders, the biggest inhibitor is “Limited skills and resources,” accounting for 42% of the big data logjam. Given that the IT leaders can’t even identify which technologies they’re using, that ignorance seems to be trickling down from the top.

30% of Organizations Collecting Big Data

In a study by Tech Pro Research, 30 percent of survey respondents answered positively to the question: “Has your organization undergone a big data implementation?” Unsurprisingly, in certain industries (e.g. finance, technology and manufacturing) this percentage was much higher and well over 50%. Somewhat more surprisingly, 29% of respondents claimed to have already been using an IoT system to connect data. However if I may venture to guess, this does not reflect reality so much as it shocases the vague nature of the term “Internet of Things”, which is quickly becoming one of the industry’s hottest buzzwords.

Read more on ZDNet

How Pharma CMOs and CIOs view Analytics Projects

Earlier this month Accenture published the results of its healthcare industry survey, which polled relevant CIOs and CMOs on different issues related to the intersection between their work and various technological aspects. Interestingly (although again unsurprisingly), the CIOs placed much more of an emphasis on analytics and big data, with 52% of them viewing it as a driving force in integrating IT and marketing — a view shared by only 13% of CMOs. Furthermore, it seems the IT deparment was generally more willing to accommodate to the needs of Marketing than vice versa.

An interesting read, and definitely some good material for your next cross-departmental bickering. Read the rest on Med City News.